Migrating to a new ESP can seem daunting—but with the right approach, it doesn’t have to be. Join us for an exclusive session with Cédric from H37, where he’ll share key learnings, best practices, and real-world strategies for executing a smooth and successful ESP migration.

Learn how OpenPhone developed a year-in-review campaign that beautifully showcased complex customer data with little budget and no software engineering support.

Megan is back with an updated take on her popular Unpacked talk about building an email design system. She’ll walk through the latest improvements that make the system more efficient, accessible, and easier for teams to adopt.

Preparing and organizing the ingredients before production starts is not a new concept. We’ll take a look at industries working under high pressure and heat and identify the steps you’ll use to take your campaigns from good ideas to great designs. What to prepare: - Bring a notebook - Come hungry - Wash your hands

When we hear lifecycle marketing, we often assume email as the primary lever. The reality is lifecycle marketing should consider more beyond that. Let’s look at how we can use our customer data and automation flows to send the right message at the right time, establishing a strong multi-channel strategy that doesn’t operate in a silo.

In this panel discussion, we’ll explore how different audiences require unique content, design, copy, and segmentation strategies. We’ll dive into the nuances of various sales processes and end-user needs—while also uncovering the ways they mirror each other.

Maggie recently joined Buffer as Senior Email Marketing Manager and made measurable improvements to their email program within her first few months. In this session, she shares her approach to building trust, identifying quick wins, and making an impact — strategies that can drive results in any role, new or seasoned.